Wearable technology is slowly becoming a must have for consumers, and innovative retailers are beginning to implement wearable technology to enhance the omni-channel customer experience. But competition is necessary to fuel innovation and bring a product to mainstream.
Our in-house retail technology expert Jane Powell weighs in on how wearables are impacting the retail landscape.
Q: It’s been suggested that wearables could prove to be revolutionary for retail. What are some of the enhancements wearables can make possible for retailers down the road?
We at Chetu are very interested to see how the future of wearable technology will shape every industry, but within the realms of the retail landscape we believe that retailers can leverage location-based marketing services on wearable devices by using geo-fencing and beaconing technology to facilitate customer engagement. Geo-fencing is a technology that enables contextual marketing to users within a certain external perimeter. While geo-fencing is mainly concerned with externally creating a demand and bringing consumers in, it is supplemented with on-site proximity services called beaconing. Integrating location aware marketing mediums with CRM platforms helps deliver highly targeted contextual messages to users precisely at the right time. Although this tactic is not exactly the cutting edge in technology nor marketing, making use of the Heads-Up Display (HUD) seems promising. We do believe that retailers should plan ahead and target wearable innovators with a pilot program to refine a strategy for when there is mass adoption.
When playing a sport it is our intrinsic competitive nature to use everything one can to gain an advantage. In respects to golf, players augment their abilities by using state-of-the-art technology in drivers, golf balls, apparel, and swing simulators. Additionally, golfers can now utilize another helpful technology that is emerging called augmented reality (AR) applications. AR apps blend the lines of real world views and Computer-Generated Imagery (CGI). The fundamental idea is superimposing computer generated graphics over the environment as we see it by using the camera function on mobile phones and tablets. Mobile devices use an actual picture generated by the camera and overlay essential graphical information to compliment the image in real-time, hence, augmented reality. It is improving how we, as humans, can see and interact with our external environment. Continue reading →
In modern retail, the key differentiator that will provide a company with a competitive advantage is providing an excellent customer experience. Encompassing the entire buyer / seller relationship, retailers are looking for ways to increase positive, memorable experiences to instill in their customers’ minds. Retailers understand that bringing about a positive customer experience increases satisfaction, which leads to higher percentages of repeat sales, customer loyalty, fortified relationships, and ultimately more revenues. With the average consumer’s heavy reliance on technology for everyday functions retailers must leverage trends in technology to facilitate a favorable experience. Market Reports Hub research suggests that the global customer experience expenditures are projected to grow from $3.77 billion in 2014 to $8.39 billion in 2019. The reliance of customer experience technology by retail entities makes tablet and mobile applications, omni-channel technologies, plus big data platforms, high demand software products to help retailers deliver added value to their customers.
Businesses are always contemplating ideas for innovative software, websites, and applications, but may hit a wall when bringing their vision to fruition if they lack the proper staff to do the work onsite. To implement an idea they take to the Internet to do research for third-party development companies. With the plethora of software development agencies on the Internet, finding a true and seamless back-end software technology partner can be overwhelming. To refine your search it is important to review key elements before committing to a partnership with an organization to complete your software development objectives. While budgetary concerns are always an important factor, choosing a development company based solely on whether they are the cheapest can result in a bad experience for both parties. To avoid a negative outcome, it is recommended that companies look at multiple factors when choosing the best software development partner for their project.
By: Pravin Vazirani, William Dawsey, and Seth Burger
The rapidly approaching EMV compliance deadline of October, 1st 2015 marks a liability shift to the least secure entity in the payments chain. To aid their customers in the quest to accommodate EMV standards, a transportation in-vehicle technology solutions company presented Chetu with the task to upgrade their Point-of-Sale (POS) offerings. They wanted EMV payment terminals with the applicable ISO standards to accept mag-stripe, EMV, and contactless card functions, programmed with all the appropriate AIDs and support for offline batch processing. Chetu’s software solutions allowed this proprietor to offer secure and reliable POS terminals to adapt to the changing payments infrastructure.
Public transportation is an essential function for increasing the quality of life for individuals living in areas where traveling by private conveyance is cost or time prohibitive. The various means of public transportation available, such as trains, buses, and taxis, grant people the freedom and mobility to travel when private transportation is not an option. This transportation option is essential to a healthy economy because it connects companies with a wider employee base. Municipalities and townships recognize the importance of public transportation, and to better serve the community they employ end-to-end efficiency and optimization software in the form of public transportation fleet management software solutions that integrate software, hardware, and communication platforms to form a robust, easy-to-use system for monitoring the efficacy of the public transportation system. A Report generated by Sandler Research titled Global Fleet Management Systems Market 2014- 2019 suggests the public transportation software market has a potential compound annual growth rate of 26.23 percent over the next five years. In order to serve the public transportation sector better, software providers should develop Automatic Vehicle Location (AVL) and Automatic Passenger Counting (APC) modules for efficient routing and scheduling systems, plus create related application modules to offer entities a better user experience for their users.
Anyone who has visited a doctor’s office or hospital is familiar with the sometimes extensive wait times between check-in and receiving care. Doctors’ offices and hospitals run on tight schedules to maximize the number of patients seen each day to increase revenue. To alleviate hospital and office congestion, plus allow healthcare providers more time to ensure quality care is given, there has been a push for Patient-Centered Medical Home (PCMH) programs. The essential goal is to move the “center of care” from the clinical setting to a more patient focused or home centered care.
A well developed mobile application can help businesses increase customer satisfaction and engagement by allowing the company to be available to their target audience at all times, generate revenue and create additional channels for marketing. It is unsurprising, given the widespread use of mobile devices, that entrepreneur.com reports that this could translate to more than 268 billion application downloads and generate nearly $77 billion dollars in combined revenue by 2017. Furthermore, Emarketer.com predicts that by 2017 more than one third of the population of the world will be smartphone users. Unfortunately, the market is segmented by different hardware with different Operating Systems (OS). People use many different types of mobile hardware, and it is imperative to build a mobile application that flawlessly functions across a diverse set of operating systems.
As cruise ships increase in size to accommodate more passengers and amenities, cruise operators are employing the use of powerful Ship Property Management Systems (SPMS) to propel operations. Similar in function to hotel PMSs the SPMS is a central database and information aggregate from the latitudinous range of software that is leveraged to manage and streamline on-board and onshore operations. Software proprietors have a prime opportunity to offer SPMS software by tailoring existing PMS software or developing unique modules to be integrated in that specifically target the needs of cruise line operators. A complete and powerful SPMS platform encompasses a central reservation system, crew and fleet management software, material management, plus food and beverage management.
Grocers and convenience store owners face similar problems in terms of inventory management, as the goods sold by these establishments typically include items that have much shorter shelf life duration than other retailers. Mismanaged inventory, particularly with time-sensitive items, can cause significant increases in overhead for these merchants. Grocery and convenience store proprietors need software that allows them to easily view and control inventory as it traverses the path from supplier to customer. Therefore, software providers who can create solutions for automating inventory management with custom software to accurately monitor the inventory management functions of sales forecasting, inventory control, loss prevention, and inventory replenishment have an opportunity to stand out in the inventory management software market.
Warning: include(D:\\Hosting\\2521547\\html/external/Enquiry-Form.php) [function.include]: failed to open stream: No such file or directory in D:\Hosting\2521547\html\blogs\wp-content\themes\stealteal\sidebar.php on line 36
Warning: include() [function.include]: Failed opening 'D:\\Hosting\\2521547\\html/external/Enquiry-Form.php' for inclusion (include_path='.;C:\php5\pear') in D:\Hosting\2521547\html\blogs\wp-content\themes\stealteal\sidebar.php on line 36 Feedback